Today, we have so much technology at our fingertips. Each day, billions of people search the web to locate, research, shop, or learn more about different things they have interest in or inquiries about. They do so by typing keywords into search bars on their preferred search engine which generates exactly what the user is looking for within seconds and guide them to the sites that will be of most value for their search.
Want to know something really interesting? According to smallbizgenius.net, “93% of all online activities start with a search and 75% of searchers never click past the first page of results.” Isn’t that fascinating? Due to these statistics, this is why Keyword Research is so crucial as it allows you to gain a grasp of what your users are looking for and help connect with them better.
What is Keyword Research?
To start, Keyword Research is an important SEO technique that involves figuring out popular words and phrases people enter online into search engines. Doing this research allows marketers to better understand how high the demand is or isn’t for certain keywords and whether it would be hard to compete for those words/phrases in terms of organic search results.
Importance of Keyword Research:
Keyword research isn’t something you do once. It is a crucial process to optimization and can have a major impact on the way you reach new leads and customers online. To help take your Keyword Research to the next level, I have outlined below some tips and a guide to help you find relevant keywords.
A Guide to Finding Relevant Keywords:
Step 1: Start with What You Know
- To begin, what are the core phrases or terms your business focuses on or is built around? To help with this, you should sit down and make a general list of all the words or phrases your site is about. It can be also good to include localized keywords in your list.
- A great site to use if you are trying to identify keywords is Google’s Keyword Planner which allows you to discover new keywords, research keywords, get bid estimates, and make your plan to help with launching relevant ad campaigns to your target market.
Step 2: Take Advantage of Google Trends to Help You Discover Other Core Terms You May Not Necessarily of Thought of
- Feeling like there are other keywords you missed on your general list? Using Google Trends not only lets you see the popularity of a keyword, but also allows you to type your core topic into the search and see a Related Queries report.
- This report shows you which other words or phrases users are searching for related to your search term.
Step 3: Research the Question-Type Queries to See What Questions People Are Asking
- This type of research can be very beneficial. This is because knowing what types of questions people are asking related to your field/interest can provide valuable insights into what people are confused or struggling with. Knowing these question-type queries for your target market can help you the mold your content around the queries, leading to the right kind of search traffic to your website and helping provide relevant content to users.
Need Help Figuring Out Question-Type Queries?
- For help, AnswerThePublic provides a great free keyword research platform to find these queries!
Other Generalized Keyword Research Tips:
- Look at the keywords of your competitors
- Check out the “People also ask” section on Google
- Make use of Negative Keywords
- Take advantage of Google Suggest
Overall, doing Keyword Research can help you understand what your target market is searching for and tailor content or your ads around those keywords to help drive users to your site. These tips outlined above should give you the foundation to improve your Keyword Research and optimize your website in a more effective manner! 😊
Looking to Learn More?
If you enjoyed this article and wanted to learn more about the different types of Google Ads Campaign types to start advertising your site to users, check out my post, A Google Ads Campaign Overview: What are the Campaign Types?